These days a lot of selling happens before a lead is ever passed to a salesperson. Today's marketers must know how to bring in a high volume of quality leads and build relationships with prospects before handing them over to sales. You can accomplish this more effectively with the "online marketing one-two," a two-step approach to developing prospects that leverages lead-generating Web seminars and a lead-nurturing follow-up framework. To learn how this approach helps improve conversion rates, join this live TechRepublic Webcast with Aimee Miller, Director of Corporate Demand Generation at Citrix Online, and Paul Teshima, SVP of Client Services and Support at Eloqua Corporation.
You'll learn how to:
Host informative Web seminars that generate high-quality leads
Use a lead nurturing program to develop relationships with your prospects
Significantly increase your conversion rates Hosted by TechRepublic Moderator James Hilliard and featuring live Q&A, this Webcast will show you how lead-generating Web seminars combined with lead nurturing can bolster your bottom line.
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