Generate Leads By Reverse Marketing
When the Internet was in its infancy and online marketing was gaining popularity, e-mail solicitation was the primary way to advertise. Solicitors did not generate leads on their own they purchased thousands of e-mail addresses from "list" companies.
More...Smaller E-mail Marketing Lists Are Better
Contrary to popular opinion, large e-mail databases are typically not better. Often large databases will include "dead" e-mail addresses which exaggerate the "monetary value" of the list.
More...Writing Better E-mail Copy
E-mail marketing is more than just getting past the spam filters. In fact, writing better e-mail copy only begins once the customer opens the e-mail.
More...Writing Better E-mail Marketing Campaigns
Successful e-mail marketing campaigns start with well written, relevant, and timely copy; technology is great but the words will provide the value to the reader.
Great writing requires great proofreading which is extremely hard work (you can trust me on this one since it is very hard for me).
Trust Is Everything in E-mail Marketing
Trust is hard to define, but we know it when we see it or feel it. And this is particularly true with e-mail marketing. The truest measure of trust in commercial e-mail marketing may be the "reputation score" which is calculated by all the individual ISPs.
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